I use it twice a day, morning and evening, after cleaning my face with Complete Balance Foaming Cleanser, and before putting on Complete Balance moisturiser - it really does help, as part of 3 step cleansing regime, to keep your face spots free - since discovering it, I really could not leave without it now! It does not sting, it does not overdry your skin, but it works - it simply is the best toner ever.